The internet is a very fickle place. One day you are the talk of the town, the other day no one knows you. This is why consistency is the key when it comes to running an online business. Whether you run an online store or a retail one in Chicago, you need to have a strong digital presence.
For this, all you need to do is improve your Search Engine Optimization (SEO) ranking. It sounds easier said than done.
Grow Business With SEO
Many businesses in Chicago are using SEO to increase their sales. How is it possible, you may ask? It is simple. These days, a huge number of customers reach a brand via the internet. They either look up for your store location on your website or buy your product online.
For that matter, they type the name of your business (or use keywords) in the search engine. Search engines like Google use “crawlers” to find out the best link to match your request. If you want to be on the list, you need to fulfill a certain SEO criteria
These are the words that searchers try to find you online with. First off, make a list of these words. Then make a strategic content plan incorporating all these words. Do not go overboard or ignore them altogether. In short, keep the keyword density right. This will make crawlers to pick up on your content immediately.
Aim for appearing on the first page of search engines to get noticed by your target audience. Offer them what they need.
Get on Social Media Bandwagon
Google has recently included social media platforms in its search results. It means that if you are active on social media, there is a high possibility you can rank higher on Google search. Post daily, engage with your fans and listen to their complaints. You can use Facebook, Twitter, Instagram, Snapchat, Google+ and Linked for this purpose.
When you become approachable on social media, the level of customer trust increases. Also, never ignore the value of Reviews. Good or bad, they give the impression that you listen and respond. You can always turn a negative review into a positive one by sorting a complaint as soon as possible. This is a great way to generate leads.
They make it easier to go back and forth on your website. Links are useful for visitors and also improve your search engine ranking.
There are more chances a user will buy from you when they find the required information fast.
Create a Mobile-Responsive Website
A large number of visitors access websites via smartphones or
tablets. Only a mobile responsive site will perform in this case. If you build your website just for desktop customers, you will miss out on these customers. Many companies introduce apps, mobile adverts and text messages to entertain these users.
Customers have become smart. They want the best value of money when they are investing in something. Above all, they want to feel proud of a brand they are carrying. To them, businesses with more visibility on the internet are famous.