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ITN

ITN

by Rex Camposagrado June 29, 2020
ITN logo

Overview

Imaging Technology News (ITN) provides healthcare professionals in radiology, radiation oncology, women’s health, molecular imaging and Health IT departments with vital information required to make informed purchasing decisions, gain greater efficiencies, and achieve successful outcomes for their patients. ITN brand content and editorial scope includes new and emerging technologies, case studies and white papers, online webinars and education, product comparison charts, business and economics updates, industry news and trends, and special supplements. ITN editorial content is also available to a global audience via an online digital edition, web site, e-newsletters, itnTV video and through multiple social media channels.

The Problem

ITN magazine’s main traffic sources came from direct, referral, email, and social media. They had very little organic traffic and they needed to improve their SEO efforts.

Services provided

Rex Camposagrado provided SEO, SEO Training for Editorial Staff, and social media training.

The Solution

ITN graph

Rex from Fusta Group started SEO work on the website in April 2017. In less than a year, the website showed a +1040% increase in Organic Traffic and as a traffic source, SEO accounted for 74% of the overall traffic.

 

Dave F. headshot

Dave F. – Writer and Editor

“Our medical magazines were making good progress with gaining new traffic through content SEO optimization, but Rex was able to further enhance this through with a combination of technical SEO and suggestions for how we manage content. The result was a jump of more 1.6 million new pageviews for our websites in 2018.”

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