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Northwestern University – Kellogg School of Management

Northwestern University – Kellogg School of Management

by Rex Camposagrado June 29, 2020
Northwestern University Kellogg School of Management

Overview

Since 1908, the Kellogg School of Management has been at the forefront of transforming business education. Kellogg is a global business school with a vibrant community of faculty, staff, students, and alumni who shape the practice of business and organizations around the world. Kellogg brings a blend of theory and practice to its rigorous academic experience, creating a dynamic research and learning environment.

The Problem

The success of your SEO plan rests on a delicate balance between expert service and committed experts. Since the turnover rate can be high among agencies, your account services person may not have hands-on experience performing SEO. An agency with a high turnover rate of employees might lose your account in the shuffle, along with your wants and needs. When Mary, who has been working on your account for months, moves on and gets replaced by Bob, he’ll have to get familiar with your SEO game plan, which could take weeks. With so many different accounts changing hands, expect a learning curve as employees get caught up on the nuances of your brand.

Northwestern University

Services provided

For higher education and large corporate clients, Rex Camposagrado is an SEO advisor and PPC consultant offering guidance and in some cases implementation.

The Solution

Unlike agencies, consultants like Rex Camposagrado, is a well-seasoned expert and not a junior-level marketer. If you pick the right consultant like Rex, you’ll have a rock star marketer in your corner that can develop a strategy customized just for you. This usually means that the account service person (if there is a separate one) is also an expert in their field, giving seasoned recommendations and in some cases, even implementing them. Rex has in-depth knowledge of working on several higher education websites.

A consultant like Rex provides professional expert advice. Rex brings you one-on-one information and guidance on your company’s search engine optimization strategy. Expect him to have an intimate knowledge of the inner workings of SEO and how to develop and promote content to attract visitors that increase revenue.

Rex is highly specialized in the digital marketing industry and focuses primarily on organic search. Clients should expect him to possess the skills and experience to improve their search visibility. Their goal is to get you results from organic search.

Rex served as an SEO advisor and PPC consultant on retainer. When there were drops in performance by the agency, usually from the account being turned over to a new junior-level person taking over the account, Rex audited the work and conferenced into weekly SEO and PPC meetings with the agency. Rex presented his findings to the agency and guided them back on track to improve the performance of both SEO and their Google Ads.

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