Is your website not doing well on the google ranking? Are you looking for a successful strategy to make your site appear in the top results of a google search?
What you need to do here is, optimize your website to a mobile-friendly version.
What is a Mobile-Friendly Website?
A mobile-friendly website is the one which responds perfectly when displayed on any device; be that Android, iPhone, Blackberry, iPads, tablets or a 46” LCD. This approach is also called Responsive Web Design.
Why Do You Need a Mobile-Friendly Website?
The primary reason for the optimization of websites to be mobile-friendly is that it plays a significant role in improving their SEO ranking.
This is because the rate of mobile internet traffic is increasing drastically. So, to give mobile users a pleasant experience, Google is now using a mobile-friendly website as a ranking factor.
The Increasing Number of People Accessing The Internet From Mobiles
Ever since the “mobilegeddon” occurred; having a mobile-friendly website has become an absolute must for the entrepreneurs.
There is an ever-increasing number of mobile internet users since 2014. According to Statista, mobile internet traffic has increased from 48.8% in 2014 to 63.4% in 2019 and is expected to account for 79% by the end of 2019.
This increase in the number of people accessing the internet from phones is because browsing wherever you are is way too convenient as compared to using desktops or laptops.
People Do Not Visit Websites that They Have Trouble Accessing
According to Google, 61% of the users refrain from visiting the mobile sites they had trouble accessing while 40% of the users move to a competitor’s site.
Visitors become unhappy if the font size of the content or the pictures on your website are too small and they might have trouble reading it. Users tend to exit such an unfriendly site, affecting its CTR (click-through rate) negatively.
SEO and The Mobile-Friendliness
Mobile usability ranks third among all the factors that are considered for the SEO ranking of a website.
In 2016, Google announced that the mobile version of a website would be crawled above the desktop version. It also stated that the ranking signals would be taken from the mobile version of a site rather than a desktop version.
Development of Mobile Apps
It would help if you also analyzed the target audience of your business. If you believe that the significant part of your traffic comes from mobile, you must develop a mobile-friendly app. Although a mobile-friendly app will cost you a little more than a mobile-friendly version of your website, it is essential to give your visitors a much better experience. The excellent user experience would bring them back to your site.
Mobile version of a website is necessary for a positive ranking signal of your site. It would keep your visitor’s signal streamlined across all the devices, improving a user’s experience and keeping the visitors happy.
If you are not sure if your website is mobile-friendly, check your website’s mobile-friendliness here.
In a digital world, first impressions are vital and outstanding mobile-friendly web design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate on both desktop and mobile. Let our Fusta Group team help your site make an outstanding first impression with speed and accessibility.
Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according to not just to age, gender, and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.